← All work

LitHouse

Making magic for flower at its best.

LitHouse grows cannabis on the Mendocino Coast. I wrote their email campaigns, strain descriptions, playlist pairings, and helped launch social activations.

Role
Email, product & social copy
Where
Diamond Hook
Scope
Email · Strain profiles · Social · Playlists
Team
Ellen O’Brien, creative direction · Natasha Navasardian, design · Dani Jacobson, strategy
LitHouse

The brief

Every strain has a profile and an effect. We gave each one a personality, with tasting notes, a mood and a playlist to match. The constellation logo set the tone, so everything lived under a night sky.

What I did

  • Wrote the welcome and strain-launch emails
  • Wrote strain profiles: tasting notes and effects
  • Paired strains with playlists for Music Monday
  • Concepted Instagram posts alongside our team and the client, then wrote every caption, including a 4/20 giveaway and zodiac-match posts

My lines

  1. Looking for LitHouse? We’ll light the way.
  2. Like a picnic in a sunny pine forest after a summer rain, this strain oozes fragrant, funky freshness.
  3. This flower is the star of the show and not only knows it, but has the genetics to prove it.
  4. Green with envy.
  5. Welcome to the LitList.

Perfectly paired

The best bops for the occasion.