Hi! I’m Alexandra Toto, a travel writer, copywriter, and brand director.

Who I’ve built my story with:

Condé Nast Traveler Forbes Oracle Hill Holliday Environment America EF Ultimate Break Diamond Hook Urban Sophistication Mercer Labs SET Active Squatty Potty Finatics J Beverly Hills Workaway
Trusted Housesitters The Hustle MiniMCM Sharma Brands Lithouse Strideline Character BoDoggos Pile + Company ingarden Ben & Jerry’s Healing with Horses Lovelane

I write to explore the essence of places, people, and businesses. I do this by showcasing the souls of destinations and the stories of those who shape them for top publications like Condé Nast Traveler and Forbes, and by defining the voices of brands at the forefront of art, wellness, culture, conservation, and technology.

Thank you for being here!

As a travel writer, I seek out hidden gems, natural treasures, and unexpected stories to share with people the places worth experiencing.

As a copywriter and brand director, I help brands discover and articulate who they are and why they matter.

Get the full story here, or scan the TL;DR.

Let’s share some words.

Drop me a line and I’ll be in touch.