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Nik Sharma & Sharma Brands
Writing for a growth marketer with a sense of humor.
Nik Sharma is a DTC growth expert with a big personality. My team built his personal site, then the site for his agency, Sharma Brands. I wrote both, and had fun doing it.
The brief
Nik needed a site that kept up with him and grew his newsletter. Sharma Brands needed to win new business without sounding like every other agency. The sibling sites each required design and copy that were equally bold.
What I did
- Wrote Nik’s site in his voice: cheeky, punny, direct
- Planned content to grow newsletter signups, with direct-response copy at several opt-in points and a searchable archive
- Positioned Sharma Brands by poking fun at agency jargon, down to buzzword bubbles visitors can pop
- Wrote the gamified 404 page and the agency’s core values
My lines
A master of growth for the fastest scaling brands.
Your product is cool, but you’re cooler.
Your full-funnel digital escalator.
Lost page. We’ve looked far and wide, but it can’t be found.
In their words
“Diamond Hook gets it. They have gone above and beyond for us, and the team is an absolute joy to work with — fast, knowledgeable, and effective.”