← All work
Plentum
Everything your dog’s diet has been missing.
A pet health brand getting ready to launch. I defined the brand, wrote its packaging and collateral, and wrote the launch page.
The brief
Plentum was getting ready to launch a science-backed supplement for dogs. It needed a clear position, packaging that read as both clinical and warm, and a page to collect its first fans.
What I did
- Defined the brand’s positioning and voice
- Contributed to the logo, web, packaging, and design creative direction
- Wrote initial box and sachet packaging copy
- Wrote the pre-launch landing page and thank-you state
- Gave initial creative direction for the first social launch posts
My lines
Everything your dog’s diet has been missing.
Enhance your pet’s vitality with science for whole-body health.
Tail wags all around! You’re one step closer to giving your dog their best life.
